1. Personality profiles of prominent La Sallites (average of 4-5 per issue)
2. Nostalgia pieces
3. Essays and opinion pieces by prominent La Sallites
4. Current news from various La Sal Ie schools
5. Current news about alumni activities
6. Current news about La Sallites (movement and promotions)
7. General features (i.e. books, travel, sports, gadgets, cars, etc.)

As such, the magazine will be a complete and compelling reading experience for the La Salle alumni. Think of it as a magazine aimed at a very specific niche.
The magazine will be written in a breezy and casual manner adhering to the highest tenets of journalism. In other words, we guarantee an intelligent read without being too self-absorbed or overly serious. It will be entertaining especially for La Sallites with a lot of in-jokes and references.

THE LOOK
The magazine will follow the layout of successful general interest magazines like Fortune, with classy photography and graphics. It will not look at all like a newsletter.

THE STAFF
As a general rule, the magazine will utilize the talents of La Sallites now working in media as contributing writers and photographers. This will create a unique "by La Sallites, for La Sallites" feel which will heighten the reader's identification with the magazine.

THE LAUNCH
On February 1, 2003, La Salle GreenHills will celebrate its annual Homecoming. A month after De La Salle University will also do so. La Salle Lipa, Dasmarinas and other De La Salle schools nationwide will follow in succession. The LSGH event will be the springboard of the launch. At least 2,400 alumni will be present.

SPECIAL SPONSORSHIP OPPORTUNITIES